Alejandro Torres

Full stack Digital Marketer

Do you want to grow your business and adopt digital marketing and/or digital transformation? I’m willing to work with companies that generate a positive impact on society. It doesn’t matter if it’s small or large, as long as its values and mission are aligned to create a better future.

Alejandro Torres - OMCP Full stack Digital marketing Profile
Online Marketing Cerified Professional Trainer Badge
Online Marketing Certified Professional Badge

Skills

Soft skills

Innovation

Team player

Problem solving

Public speaking

 

Professional Skills

Media planning/buying

Team Management

Digital Strategy

Languages

English (CEFR: C1) / Advanced

Spanish (Native)

About me

I’m a strategic thinker, with hands-on experience in SEO and SEM, Content & email marketing, PPC, and Growth Marketing.

Making ideas and business results come true with creativity, teamwork, and curiosithinking.

Certified OMCP® professional + trainer.
Google Ads Certified (Search + Display + Video)

“Alejandro is the colleague that is always willing to collaborate and work like a team player. One of the most curious and creative persons I have work in the past. 100% focus in solving problems and bring new ideas.”

– Patricia Rodríguez
Agronomic Capability Lead and Communication @ Yara International
5
“Ale is extremely prepared to plan and execute any digital marketing campaign, because he has a overall knowledge about all the paths and tools that are necessary to achieve any type of goals.”

– Rafael Carballo

Growth Experimentation Manager @ Yara International
5

“Alejandro is an excellent leader, with great teaching qualities and a great openness to new learning challenges and project execution. He is a 100% expert in Digital Marketing and new tools or technologies.”

– Cinthia Soto

Digital Farmer Connectivity Manager @ Yara International
5

Career Summary

(part of)

Curiosithink

Digital Marketing Consultancy / Podcast / Newsletter

(Jun 2019 – Current)

Digital Marketing Consultant / Podcast Host

  • Digital marketing mentoring and consultancy to lead individuals and companies into the digital world.
    • Marketing strategy
    • Digital Ads (PPC on Google Ads, Facebook Ads, Spotify Ads, LinkedIn)
    • PPC Audits

    • SEO & Copywriting
    • Digital marketing Training and mentoring.
  • Project created to share knowledge 

Contáctica

Digital Marketing
Agency

1.6 Years


(Nov 2020 – Jun 2022)

Digital Media Buying Specialist/Strategist Leader (PPC consultant)

• Planning, Implementation, monitoring, and optimization of PPC performance campaigns (Google Ads, Facebook ads, Spotify
• ads, Google 360 and LinkedIn ads, Programmatic)
• Shopping campaigns implementation
• Automation for lead campaigns to customer databases
• Design and implement cross channel attribution models
• Copywriting
• Digital strategies / digital transformation consultancy

Yara Latam

B2B/ Agriculture /
Fertilizer

 

2+ Years

(Sep 2018 – Oct 2020)

Digital Marketing Manager / Business Unit Latin America

  • Coordinate and execute webinars as a response to COVID-19 global crisis. Achieving more than 50K new leads and 250 live events by 3Q 2020 (representing a 7 figure business opportunity)
  • Goal definitions aligned with the global strategy.
  • Design of regional digital media program including both paid and organic campaigns.
  • Implementation of Lead Generation and Digital Demand Generation models.

Yara México

2+ Years

(Jul 2016 – Aug 2018)

Sr. Digital Marketing and Media Executive

  • Leads generation campaigns growing 20x the databases (from 600 to 12K) using both inbound and outbound strategies.
  • Content planning for Youtube channel, Facebook, Newsletter. Ranking on first place for Youtube videos related to “Foliar
    nutrition” and “Fertilizer for..” terms .
  • Digital channels content management:
    Facebook, Google Ads, email, SMS, yara.com.mx and Youtube

Yara México

2+ Years

(Apr 2014 – Jul 2016)

ITSS

  • Documentation of IT processes in Spanish.
  • Support in ERP platform migration project (From SUN to SAP)
  • In charge of managing multiple IT projects such as:
    • SAP Improvements, Digital signage. Expenses control system.

André Badi

Fashion / Retail

2+ Years

(Aug 2011 – Apr 2014)

Digital projects / eCommerce and web communication.

  • andrebadi.com e-Commerce implementation and management (using Shopify)
  • Digital marketing plan implementation for Facebook, Twitter and Google Ads.
  • Management of implementation, migration, and platform training project for “Google G Suite”

Side projects / Entrepreneurship

Toari

e-Commerce / Retail

2006 and 2012

eCommerce – Entrepreneurship

  • Manage  e-commerce development project specialized in the sale of clothing and fashion accessories
    (toari.com).
  • Communication and promotion campaign (Adwords, Facebook Ads, MailChimp)

Contact Me

This is the beginning of our collaboration

Curiosithink podcast

Listen to my podcast

Listen on spotify listen on Apple podcast Listen on Google podcast

Fullstack Digital marketer

Alejandro Torres

 

… Stop scrolling. better go back contact me 😉